Aging effects on men and their aesthetic goals are different from women. Popularity of men’s Botox® (“Brotox”), PRP for hair loss, and dermal fillers are on the rise and becoming mainstream. More men are getting aesthetic treatments to slow the signs of aging, by reducing facial wrinkles with Botox, slowing hair loss with PRP, or by enhancing their jaw, chin and cheeks and softening deep facial folds with Dermal fillers. Factors contributing to the increased popularity aesthetic treatments among men include:

• Workplace competitiveness. Many men are motivated to get Botox® to maintain their competitiveness against their younger co-workers and feel that keeping a youthful appearance helps them fight against ageism in the workplace.

• Social media. The rise of social media and online dating apps are a motivating factor for some single or newly divorced men who want to look their best for their online profiles and first dates.

• Encouragement from significant other. Some men are motivated to get cosmetic procedures for their significant other.